Uden & Woodruff Funerals | 2021
Visual Identity & Creative Direction – Collaboration w/ Motel
Brand Narrative & AI Image Generation – Motel
Visual Identity & Creative Direction – Collaboration w/ Motel
Brand Narrative & AI Image Generation – Motel
Uden & Woodruff, a Kent based funeral service reviving it's family legacy, required an updated brand identity and narrative. Collaborating with Motel Design, we created an identity with the aim of reflecting on the business' heritage while offering a fresh perspective on the sensitivity of grief. The result is inspired by the history of the original business, with personal and modern elements combining to convey their new found narrative: Because grief is personal. Unfortunately U&W's launch was prevented due to unforeseen circumstances, however, the use of AI image generation has allowed us to display the identity in context.
